Let's get writing.

Hi, I'm Karissa. I've been copywriting and editing for 9 years, most recently at Trader Joe's and Salesforce. From mocha latte pretzels to multi-touch attribution, my wordsmithing is just impeccable as my research skills. Give me a few days to learn the ins and outs of your brand or industry, and I'll get to writing like I've been there for years. Equally left and right-brained, I excel at translating the most complex of topics and products into easily digestible language.

Don't just take my word for it.

The biggest challenge in healthtech marketing is translating difficult concepts into written content that anyone can understand. Despite these concepts being new to her, Karissa's immaculate research and writing skills helped her pick them up extremely quickly, to the point another colleague thought she had been in healthcare for some time. I think this speaks volumes about how she will work in any organization, and she has my highest recommendation.

Chris Hemphill, Sr. Director of Commercial Intelligence, Woebot Health

Looking for the highlight reel?

Trader Joe's | Instagram • December 11 2024

Bubble Waffles

Bubbles, bubbles everywhere, including some you eat! #TraderJoes Bubble Waffles pay homage to the popular bubble tea (a.k.a. boba) shop snack, and they’re as delicious as they are adorable.

CallRail | Blog Post • December 11 2024

Why Marketers Need Design Thinking

Typically, marketers care about UX design insofar as it applies to SEO. But if you ask Cliff Seal, UX Lead at Pardot, and Andrew Malcolm, CMO of Evernote, marketers can be more creative and effective when they harness design thinking.

Trader Joe's | Product Description • December 11 2024

Olive Tapenade Hummus

“The secret of happiness, you see, is not found in seeking more, but in developing the capacity to combine olives and hummus.” —Socrates

Okay, we admit that Socrates definitely didn’t say that, but our product developers probably did when they dreamed up the mezze marvel known as Trader Joe’s Olive Tapenade Hummus.

CallRail | Ebook • December 11 2024

The Automotive Guide to Call Tracking

Call tracking allows automotive marketers to bridge the attribution gap between offline and online conversions, such as calls, texts, digital ads, traditional media and more.

Trader Joe's | Instagram • December 12 2024

Mascarpone

The impact of Renaissance-era Italy is undeniable. Michelangelo transformed painting and sculpture. Galileo revolutionized astronomy. And the Lombardy region altered the trajectory of the Trader Joe’s cheese section with the invention of Mascarpone.

Trader Joe's | Product Description • December 11 2024

Mocha Latte Pretzels

Back in February 2024, we asked our customers to choose Trader Joe’s next coated pretzel flavor. National debate ensued. Tastebuds were tested. Decisions were...knot easy. After thousands upon thousands of votes, Mocha Latte Pretzels emerged victorious.